Custom Pins and Badges for Businesses with Your Logo
A custom pin starts at €0.30 each for printed safety pin badges and goes up to around €3 for 3D relief zamak; brass hard enamel, common for internal recognition, ranges from €1.20 to €2.50. Sizes range from 15 to 30 mm, with six different marking techniques and four types of fasteners. Starting at 25 units, production begins at 25 units with a preview of the pin front and back before die creation. Here are the variants, indicative prices, and actual timelines.
A Pin is Judged at 30 Centimetres, Not Three Metres
A pin measures between 15 and 30 mm. At that size, a logo with five words and a gradient becomes unreadable: it turns into a blur. That's why we treat the pin as a brand reduction, not a miniature of the manual. Symbol or icon, two or three flat colours, and outlines with at least 0.3 mm of metal between enamels, which is what the die needs to keep colours from touching. If your identity doesn't hold up to that reduction, we'll propose a reduced version and show it applied on screen before you approve anything.
The second decision is the finish, which affects the price more than the size. A full-colour printed safety pin badge costs between €0.30 and €0.80 and is suitable for an open day; a hard enamel brass pin with gold plating costs from €1.20 to €2.50 and lasts for years on a blazer lapel. Neither is better: they have different uses. It's common to combine them with other promotional gifts for businesses depending on the occasion, reserving enamelled metal for the internal team and anniversaries.
What Can Be Customised on a Pin or Badge
- The shape: the metal pin is die-cut to the silhouette of your symbol, it doesn't have to be a circle. The safety pin badge is round or oval, in standard sizes of 25, 38, and 58 mm.
- The colour: Pantone colour enamel on metal pins, typically up to 4-6 colours, or full-colour digital printing on badges and resin-coated pins.
- The metal finish: gold, silver, black nickel, copper, or antique gold, with the metal part forming part of the design itself.
- The fastening at the back: classic butterfly, rubber nut, safety pin, or magnet, the latter if you don't want to pierce the team's clothing.
- The packaging: individual bag, printed card with your brand, or the pin placed in the Pekata box alongside a welcome pack for employees or a matching lanyard.
Variants, Materials and Indicative Prices
| Variant | Common Material and Size | Marking Technique | Indicative Price per Unit |
|---|---|---|---|
| Safety Pin Badge | Tinplate with protective film, 25, 38 or 58 mm | Full-colour digital printing | €0.30-€0.80 |
| Printed Pin with Resin (Doming) | Aluminium or brass with resin coating, 20-25 mm | Digital printing + resin dome | €0.50-€1.20 |
| Soft Enamel Pin | Brass or iron, 20-25 mm, thickness 1.2-1.6 mm | Die-cast and raised enamel | €0.60-€1.50 |
| Embroidered Pin | Embroidered fabric on heat-adhesive base, 25-40 mm | Thread embroidery, flat colours | €0.80-€1.80 |
| Hard Enamel Pin (Cloisonné) | Brass, 20-25 mm, polished flush surface | Baked and polished enamel, colour plating | €1.20-€2.50 |
| 3D Relief Pin | Cast zamak with various levels, 20-30 mm | Pressure casting + galvanic plating | €1.50-€3 |
Indicative prices per unit, with the logo already applied and excluding VAT. Prices improve with volume: in metal pins, the die or mould cost is spread across units, so the difference between 50 and 1,000 pins is significant.
How a Pin with Your Logo is Made
- Design and Preview. You send us the logo in vector format (SVG, PDF or AI); if you only have a PNG, we'll vectorise it, needing at least 600 px width: below that, the tracing is messy. We adjust the reduction, finalise the Pantone colours, and show you the pin assembled on screen, front and back, with the chosen fastening. Nothing is produced until you approve it.
- Production and marking. Once the artwork is approved, the die or mould is created, and the metal is enamelled, baked, and plated; for badges and pins with resin, printing is done directly onto the base. Allow about two to three weeks for metal pins and around one to two weeks for printed badges, depending on factory workload.
- Delivery. To the office, event venue, or each person's home, across Europe. If each person chooses a model or finish, they do so on Pekata's portal in their language, and HR doesn't need to request addresses. A single invoice at the end.
Where a Pin Makes Sense and How to Combine It
The three most common uses: team identification at a stand, where the pin replaces a badge when you're already wearing custom lanyards and don't want to duplicate branding; internal recognition, with a hard enamel pin for years of service or project completion, a piece worn rather than stored away; and cause campaigns, like mental health day or pride month, where a printed badge costing €0.30-0.80 reaches the entire staff without sparking a budget discussion.
As a standalone piece, a pin is a detail. Placed in a kit, it makes sense: pinned to the lapel of a custom corporate garment, on a backpack tag, or inside the Pekata box with matching band and card. At trade shows, the usual combination is a 25 mm metal pin for your team and a 38 mm printed badge for visitors, which at less than €1 per unit allows for large quantities over the three days of event, trade show, and conference merchandising.
Frequently asked questions
How much does a custom pin with my company's logo cost?
It mainly depends on the technique. A printed safety pin badge from 25 to 58 mm costs between €0.30 and €0.80 per unit, a soft enamel pin from 20-25 mm between €0.60 and €1.50, and a hard enamel cloisonné pin between €1.20 and €2.50. Zamak pins with 3D relief can reach €3. These are indicative prices, excluding VAT and with the logo already applied.
What is the minimum order for custom pins?
The minimum order is 25 units: we produce from 25 units, so you can order 25 pins for a specific team. What changes with quantity is the price, because for metal pins, the die or mould cost is spread across the units produced. That's why the most significant price difference is between an order of fewer than 100 units and one of several hundred.
How long does it take for a pin order to arrive?
For metal pins with enamel, allow about two to three weeks from artwork approval, as the die needs to be made, enamelled, baked, and plated. Safety pin badges and resin-printed pins are quicker, around one to two weeks. Add transport time depending on the destination.
Which technique suits my logo better, enamel or printing?
If your logo has flat colours and defined shapes, go for soft or hard enamel: the metal remains visible between the colours, and the baked enamel doesn't wear off with daily use. If the logo includes gradients, photographs, or more than six colours, digital printing is the sensible choice, meaning a safety pin badge or pin with a resin layer.
Can a pin be made in a custom shape rather than round?
Yes, for metal pins, the silhouette is die-cut to match your symbol's shape, so it can be irregular, with cut-outs or asymmetrical. Safety pin badges come in standard formats: round at 25, 38, or 58 mm, or oval. You also choose the closure: butterfly, rubber nut, safety pin, or magnet if you prefer not to pierce clothing.